Artificial intelligence is redefining ASO: a revolution in app visibility

At WWDC (Apple Worldwide Developers Conference) 2025, Apple announced a development that could be a game-changer for those of us in the app industry. Not only is Artificial intelligence coming to their devices, but it will also influence how apps are discovered on the App Store. While this may sound technical, it marks a complete ...

NFTs 2.0: applications beyond art

You may have already heard of NFTs. You may even have thought they were just digital images sold at high prices. But that was just the beginning. Today, NFTs 2.0 are bringing about an evolution that goes far beyond art: we are talking about specific uses and applications that are already changing industries. So, what ...

How AI bias affects the LGBTQ+ community: misgendering AI and algorithmic discrimination

During Pride Month 2025, discussions around diversity and inclusion in technology become more visible. Artificial intelligence plays a central role in many platforms but, how does it affect the LGBTQ+ Community? What does misgendering AI look like? And, how does algorithmic discrimination  impact digital spaces? This article explores how AI bias influences representation and highlights ...

Artificial intelligence for summer travel: smart vacations, cheap trips, and personalized getaways

New technologies are redefining the way we enjoy our free time. This summer 2025, artificial intelligence applied to the travel sector will revolutionize the way we organize and experience our summer vacations. The traditional way of searching for flights and hotels online has changed. Now we can take advantage of smart tools that do the ...

3 keys to building an effective multichannel marketing strategy

Making an impact at the right time and on the right channel is the main focus of any marketing plan. This premise is easy to implement if we keep three important points in mind when starting to build our strategy. Every marketing strategy is built on the foundation of creating relevant impacts among users to ...

Optimizing without limits: AI in digital advertising

Harnessing the power of AI in the optimization of digital advertising campaigns revolutionizes the optimization path to achieve set campaign objectives. In the fast-paced world of digital advertising, every click, every impression and every conversion counts. Being able to optimize advertising campaigns to achieve the best results is becoming increasingly difficult in a market context ...