3 keys to building an effective multichannel marketing strategy

Making an impact at the right time and on the right channel is the main focus of any marketing plan. This premise is easy to implement if we keep three important points in mind when starting to build our strategy. Every marketing strategy is built on the foundation of creating relevant impacts among users to ...

The Frankenstein of creativity: when too much feedback distorts the original design

All of us who dedicate ourselves to something related to creativity have, had or will have a Frankenstein. But what am I referring to? What is a Frankenstein in creativity? Let’s see if this story rings a bell… You have your finished design, call it X: website, creativity, banner, etc. You have spent hours pixel-perfect ...

Why you should apply an internal branding strategy to your team

A few weeks ago, in a post, I showed you the new brand we have developed internally for the ‘Digital Growth’ team at @Telefónica Innovación Digital. Perhaps we are less accustomed to seeing this type of internal branding and for many it may even be unfamiliar. It is not aimed at large audiences and the ...

Optimizing without limits: AI in digital advertising

Harnessing the power of AI in the optimization of digital advertising campaigns revolutionizes the optimization path to achieve set campaign objectives. In the fast-paced world of digital advertising, every click, every impression and every conversion counts. Being able to optimize advertising campaigns to achieve the best results is becoming increasingly difficult in a market context ...

‘AI killed the paid media star’: this is how it is revolutionizing the world of digital marketing

Artificial intelligence is advancing at a dizzying pace. Omnipresent. It generates rivers of ink on a daily basis and has also revolutionized the world of digital marketing, of course. However, although platforms such as ChatGPT, Stable Diffusion and MeetGeek are relatively recent, digital advertising has been evolving alongside technology for much longer. For quite a ...

Demystifying word of mouth: the importance of growth marketing in mass market penetration strategies

In the world of digital product development, it is increasingly important to have a digital growth strategy or growth strategy in the early stages of development and even from the definition of the product’s value proposition. Product marketing and a strategy of rapid market penetration are critical to success. And this has not changed, even ...

How to use artificial intelligence for forensic analysis and cyber investigation of audios

Audio processing has experienced great achievements in recent years thanks to artificial intelligence (AI), especially in the field of Deep Learning and generative AI. These advances have mostly focused on the music industry, allowing sound engineers and producers to separate vocals, instruments and other components of an audio mix with great precision, or in the ...

Mobile alert: learn to detect fake profiles on dating apps

Have you ever wondered if that attractive profile photo is too good to be true? You are not alone. By 2025, online flirting has become a minefield of fake profiles and cunning scammers. But fear not, here is the definitive guide to safely navigating the world of digital dating. The rise of love fraudsters The ...

How to protect your business from quantum threats with TU Quantum Encryption

You’ve probably heard about quantum computing in the last few months, it’s certainly one of the most important technological milestones, but exactly what is it used for? This new technology will bring a revolution in many industries. For example, imagine being able to simulate molecules to discover new drugs faster, or find optimal solutions to ...

Find out more about our products and services immersively in Spatial

There isn’t long to go until the start of the 2025 Mobile World Congress, the most eagerly-awaited event in the world of technology and connectivity. Just like every year, thousands of attendees will come together in Barcelona to learn more about the latest innovations within the sector. But this year the MWC experience won’t be ...

Mobile World Congress 2025: this is how we will experience it on TU

The Mobile World Congress 2025 in Barcelona is just around the corner, and at Telefónica Innovación Digital we are here in force to show how technology transforms the present and prepares the future. This year, we are carrying different products from the TU family: Latch, Wallet, VerifAI and Quantum Encryption, each designed to offer innovative ...