The new era of TU

It's time to connect with innovation

The digital era in which we live means that technology is in a context of continuous change and that innovation is the only tool to advance and not be left behind. At tu.com, we want to be part of this change, will you join us to make it happen?

A global reference in technology

We want to be a global reference in digital innovation for individuals and companies in search of technological solutions that add value or improve their quality of life and connection with the world.

We are innovative

We are disruptive

We are reliable

These are our digital products and services

We offer you, on a single platform, the innovative technological products and services developed by Telefónica Innovación Digital (TID).

Latch

The safety switch for your digital life

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NFT Marketplace

Exclusive digital collections baked by a guarantee of authenticity

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Beta

VerifAI: the AI-generated content detector

Become a beta tester of this technological solution before its official launch.

Try now

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Innovation at the service of the planet

Discover this store for refurbished devices, with which we join the circular economy to give technology a second chance.

Go to Ovio market

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Don't miss it, join our community!

By being a member of the tu.com club, you will be able to access the beta tester area to try our new developments before anyone else and find out firsthand about all the news regarding innovation, Blockchain, AI, Metaverse, and much more!

What drives us into the future

In this new era we have a lot to offer you.

Innovation

We democratize TID innovative products and services.

Quality

We guarantee a relevant, quality user experience.

Diversity

We provide value to very varied audiences thanks to the diversity of our products and services.

Globality

We are a reference for new technologies accessible anywhere in the World.

Are you a former customer of tu.com?

We no longer sell devices on the new TU, but don't worry! If you're an old customer, we're still here for you.

More info

Our blog

We tell you all the news and trends in innovation and technology

Tu relanza Latch, su innovadora solución para proteger las identidades digitales.

En un mundo cada vez más conectado, la protección de nuestra identidad digital se ha convertido en una prioridad. Respondiendo a esta necesidad, TU, la nueva marca comercial de productos y servicios de innovación y tecnología de Telefónica Innovación Digital, ha presentado una versión completamente renovada de su aplicación de seguridad, TU Latch, que incluye ...

Gonzalo Ruiz Quesada

July 2024

Tu relaunches Latch, the solution to protect the digital identity of individuals and companies

Madrid, 24th July 2024: TU relaunches Latch, a digital second-factor authentication solution for individuals, businesses and developers, redesigned and updated with new functionalities. This renewal positions TU Latch as a key tool against cyber threats on the network, adding an extra layer of security to applications, accounts and online services.  One of the key features ...

Gonzalo Ruiz Quesada

July 2024

Metaverse economics: How does it work?

The Metaverse is the evolution of immersive experiences and interactions currently taking place on the Internet. This is done thanks to new technologies such as virtual reality (VR), artificial intelligence (AI) and others.  But also, in this new digital era, a different economic system has been created, quite unlike the one we know in the ...

Mario García-Mora Casarrubio

July 2024

Economía en el Metaverso: ¿cómo funciona?

El Metaverso es la evolución de las experiencias e interacciones inmersivas que se desarrollan actualmente en Internet. Para ello se utilizan nuevas tecnologías, como por ejemplo la realidad virtual (RV) o la inteligencia artificial (IA), entre otras. Y es que, dentro de esta nueva era digital, también se ha creado un sistema económico diferente al ...

Mario García-Mora Casarrubio

July 2024