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Types and stages of Artificial Intelligence in 2025  

Artificial intelligence— that quiet partner already living in our phones, smart speakers and streaming apps—powers much of the tech we enjoy every day. Yet its inner workings still feel like a black box to many. In the next few paragraphs we’ll untangle, in plain English, the AI questions we most frequently encounter. What are the ...

How we work the Generative Engine Optimization at TU: visibility, AI, and strategy from the inside 

Talking about GEO strategy is no longer just about local SEO or ranking well on Google. At TU, we approach it from a much broader perspective: ensuring our content, services, and products are visible and accessible wherever searches happen—whether on traditional search engines, social platforms, or in responses generated by artificial intelligence.  Our goal is ...

Google’s Agent-to-Agent (A2A) Protocol: the definitive guide for multi-agent AI Teams 

The moment I read Google’s announcement of the Agent2Agent (A2A) protocol at Google Cloud Next ’25 I realized we were witnessing the birth of a networking layer for multi-agent systems as important as REST was for web services. In this deep-dive I’ll walk you through what A2A is, how it works, and—most importantly—how to put ...

Artificial intelligence is redefining ASO: a revolution in app visibility

At WWDC (Apple Worldwide Developers Conference) 2025, Apple announced a development that could be a game-changer for those of us in the app industry. Not only is Artificial intelligence coming to their devices, but it will also influence how apps are discovered on the App Store. While this may sound technical, it marks a complete ...

What is metadata and how to remove it properly

Every time a digital file is shared—whether it’s an image, a PDF, or a Word document—it also transmits hidden information: metadata. Although often overlooked, metadata can contain sensitive data that should be removed before sending or publishing the file. What is metadata? Metadata refers to hidden fragments of information embedded in a digital file. While ...

NFTs 2.0: applications beyond art

You may have already heard of NFTs. You may even have thought they were just digital images sold at high prices. But that was just the beginning. Today, NFTs 2.0 are bringing about an evolution that goes far beyond art: we are talking about specific uses and applications that are already changing industries. So, what ...