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SynthID Detector, Google’s new technology for identifying AI-generated content

The proliferation of AI verification poses an urgent challenge: how do we know if what we see is real or has been created by a machine? Against this backdrop, Google has unveiled SynthID Detector, a solution that identifies AI-generated content. In 2023, Google introduced SynthID, a deep learning-based watermarking technology that allows AI-generated images and ...

3 keys to building an effective multichannel marketing strategy

Making an impact at the right time and on the right channel is the main focus of any marketing plan. This premise is easy to implement if we keep three important points in mind when starting to build our strategy. Every marketing strategy is built on the foundation of creating relevant impacts among users to ...

The Frankenstein of creativity: when too much feedback distorts the original design

All of us who dedicate ourselves to something related to creativity have, had or will have a Frankenstein. But what am I referring to? What is a Frankenstein in creativity? Let’s see if this story rings a bell… You have your finished design, call it X: website, creativity, banner, etc. You have spent hours pixel-perfect ...

Can AI accurately predict the Eurovision 2025 winner?

The Eurovision Song Contest has always been a blend of music, culture, and unpredictability. With the 2025 edition approaching, the question arises: can artificial intelligence (AI) accurately forecast the winner of this iconic event? How does AI predict Eurovision outcomes? AI models utilize vast datasets, including historical voting patterns, song popularity metrics, and social media ...