Artificial intelligence for summer travel: smart vacations, cheap trips, and personalized getaways
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New technologies are redefining the way we enjoy our free time. This summer 2025, artificial intelligence applied to the travel sector will revolutionize the way we organize and experience our summer vacations.
The traditional way of searching for flights and hotels online has changed. Now we can take advantage of smart tools that do the work for you with just one request, even offering solutions tailored to all traveler profiles.
Thanks to AI, it is possible to access hyper-personalized recommendations, optimized itineraries, and automated services. In this article, we will show you how AI can help you this summer.
AI for organizing vacations: more efficient and personalized planning
The main advantage of using AI to organize vacations is automation. These tools are capable of analyzing your preferences, budget, and available time to offer you vacation options that really fit what you are looking for: from choosing the destination to booking accommodation. Everything can be managed with smart algorithms.
The use of AI is not only useful for organizing vacations. There are tools on the market to prevent fraud before you book your vacation by integrating security into the booking process. For example, the TU VerifAI solution can help you validate identities and accommodations in real time. This feature is especially useful in tourism and mobility environments, as it helps us verify whether the images or videos in a tourism advertisement are real or, on the contrary, have been generated or manipulated by artificial intelligence.
AI applied to tourism in 2025 is removing barriers that previously required agents, guides, or lengthy manual processes. Even for those without big plans, knowing how to use AI in the summer can help them make the most of their surroundings and resources.
Smart travel with AI: connected and efficient tourism
The concept of “Smart Travel” is about applying artificial intelligence (AI) to plan and optimize our vacations: from the initial inspiration to the execution of the trip, making it more personalized, efficient, and stress-free. Let’s look at some examples.
Personalized planning: generating customized itineraries
Instead of spending hours researching, you can enter your preferences (type of trip, budget, duration, interests, who you are traveling with, desired pace) into an AI tool (such as Wonderplan, Layla, Trip Planner AI, or ChatGPT itself). The AI processes millions of pieces of data (reviews, geographical data, weather, schedules, prices) and generates a complete itinerary, day by day, with activities, optimized routes, restaurant suggestions, and even cost estimates.
Assistance during the trip: virtual assistants and chatbots
Available 24/7, they can answer questions about your destination, provide directions, translate languages in real time, recommend nearby places to eat or visit, and even help you with emergencies.
Travel assistance: smart navigation
AI-powered apps can optimize your transportation routes, taking into account real-time traffic, public transportation, and offering different options based on your preferences (fastest, cheapest, most eco-friendly).
Optimization and sustainability: budget management
Some AI tools help you keep track of your expenses during your trip, adjusting recommendations to keep you within your budget.
Responsible tourism
AI can highlight more sustainable travel options, such as eco-friendly accommodations, routes with a lower carbon footprint, or experiences that support local communities. It can alsohelp manage tourist flow in crowded places to avoid overcrowding.
Real-time information
Weather data, attraction capacity, road closures, or local events, all updated instantly so you can make the best decisions.
The benefits of artificial intelligence in summer are reflected in greater efficiency and less stress. You no longer need to compare dozens of websites or read hundreds of reviews. AI does that work for you.
The best AI for this vacation
- ChatGPT / Google Bard (or Gemini): you can use them as a general travel assistant, asking them to design itineraries, give you destination ideas, or help you organize information.
- Wonderplan / Layla / Trip Planner AI: travel planning apps that use AI to create personalized itineraries, suggest activities, and manage reservations.
- Roam Around: quickly generate personalized itineraries with suggestions for attractions and restaurants.
- TU VerifAI: an app that gives you peace of mind. It helps you confirm whether that accommodation is real by analyzing images or videos before you book your trip.
- Trips by TripAdvisor: leverages reviews from other travelers to give you personalized recommendations.
- Expedia / Kayak: although not exclusively AI-based, they are increasingly integrating smart features to optimize searches and offers.
Paid and Own Media Lead Telefónica Innovación Digital. Especialista en campañas publicidad online, con experiencia de 10 años en ejecución, optimización y análisis en todos los canales digitales.
