The Frankenstein of creativity: when too much feedback distorts the original design

All of us who dedicate ourselves to something related to creativity have, had or will have a Frankenstein. But what am I referring to? What is a Frankenstein in creativity? Let’s see if this story rings a bell… You have your finished design, call it X: website, creativity, banner, etc. You have spent hours pixel-perfect ...

Can AI accurately predict the Eurovision 2025 winner?

The Eurovision Song Contest has always been a blend of music, culture, and unpredictability. With the 2025 edition approaching, the question arises: can artificial intelligence (AI) accurately forecast the winner of this iconic event? How does AI predict Eurovision outcomes? AI models utilize vast datasets, including historical voting patterns, song popularity metrics, and social media ...

Top 10 AI agents in 2025: what they are and why they’re transforming every industry

Artificial intelligence is making a quantum leap in 2025 with the rise of autonomous AI agents. Unlike traditional chatbots, which rely on scripted responses, these AI agents can analyze complex contexts, learn from experience, and optimize enterprise processes in real time. Their impact is reshaping sectors like customer service, software development, enterprise management, e-commerce, and ...

The definitive guide: How to protect your company’s reputation

A company’s reputation is one of its most valuable assets. It is built with effort, strategy, and communication, but it can falter in a matter of seconds if the information you share is not really under control. And we are not always talking about big leaks or cyber-attacks: sometimes the problem is hidden in small ...

Why you should apply an internal branding strategy to your team

A few weeks ago, in a post, I showed you the new brand we have developed internally for the ‘Digital Growth’ team at @Telefónica Innovación Digital. Perhaps we are less accustomed to seeing this type of internal branding and for many it may even be unfamiliar. It is not aimed at large audiences and the ...

Quantum computing and cybersecurity: how to prepare for the post-RSA era

Quantum computing is no longer a distant innovation, it’s a disruptive force already reshaping digital security. With quantum algorithms capable of solving complex mathematical problems in seconds, traditional encryption methods like RSA and ECC (elliptic curve cryptography) are becoming increasingly vulnerable. By 2025, cybersecurity threats tied to quantum computing are no longer theoretical. According to ...

Optimizing without limits: AI in digital advertising

Harnessing the power of AI in the optimization of digital advertising campaigns revolutionizes the optimization path to achieve set campaign objectives. In the fast-paced world of digital advertising, every click, every impression and every conversion counts. Being able to optimize advertising campaigns to achieve the best results is becoming increasingly difficult in a market context ...

AI predicts the next Pope after Francis’s death: a historic turning point for the church?

Following the death of Pope Francis on April 21st, the Catholic Church enters a period of mourning—and transition. As cardinals from around the world prepare for the next papal conclave, an AI tool has already made its prediction on who might become the next spiritual leader of over 1.3 billion Catholics. By analyzing public data ...

Crypto market outlook 2025: 10 top coins to watch with massive growth potential

The crypto market continues its rapid evolution, firmly establishing itself as a major player in the global financial ecosystem. As we look toward 2025, a combination of technological innovations, institutional adoption, and clearer regulations is shaping a landscape filled with both opportunities and challenges. In this post, we explore 10 top crypto coins for 2025 ...

Step by step: How do you handle the email attachment metadata

When we send an e-mail attachment, we are not always aware of all the information that could be inside. Often, we are sharing much more than we realise. Word documents, PDFs, spreadsheets or presentations often contain hidden metadata: details such as the file author, company name, save path, modification dates, previous versions or even internal ...

‘AI killed the paid media star’: this is how it is revolutionizing the world of digital marketing

Artificial intelligence is advancing at a dizzying pace. Omnipresent. It generates rivers of ink on a daily basis and has also revolutionized the world of digital marketing, of course. However, although platforms such as ChatGPT, Stable Diffusion and MeetGeek are relatively recent, digital advertising has been evolving alongside technology for much longer. For quite a ...